Your practice · your team
Madalyn is the front-desk superstar you could never justify hiring full-time. She works your patient list every single day, calls as your practice, and books the right people back into your chair. No base fee, no monthly commitment — you pay only when a patient actually attends.
Your Madalyn. She calls as your practice, in your name, every day.
Notice how she opens: “it’s Madalyn calling from Riverside Dental” — your practice, not a service.
An example practice
2,400
patients ready to hear from you
A single-location practice with twelve years of records and a warm list to work through.
312
appointments attended
Booked by Madalyn across a twelve-week run and sat in the chair.
$0
paid before the first attendance
No base fee, no setup, no monthly. Billing starts when a patient sits down.
Illustrative figures for a representative single-location practice, not audited results.
The opportunity
Somebody warm, unflappable and endlessly patient, whose whole job is looking after the patients you would love to see again. Someone who rings every one of them, remembers to follow up, and never lets the list slide because reception got busy. That person costs $100k+ a year, and good ones are hard to find and harder to keep.
Madalyn is that team member. She joins your practice, learns your patients, calls in your name, and works the list every single day — evenings and Saturdays included. She never has an off day and she never resigns.
The hire you never made
doing the job your front desk never has a quiet enough hour to start
How it works
You give her your patient list and tell her who you are — your practice name, your tone, how you like patients spoken to. A few minutes of onboarding, the same as any new starter, except it happens once.
Every call opens the same way a good receptionist would: it is Madalyn, from your practice. She has a real conversation, hears the hesitation, and works around the patient rather than reading a script at them.
Real appointments in your calendar, at times that actually suit each patient. She keeps going through the list day after day, and you pay only for the ones who attend.
Looking after the patients you already have is where she starts, because it is the fastest revenue available to you. The same warmth works just as well on new enquiries — the implant, aligner and veneer leads that arrive while your front desk is on another call. Recalls first; ask us about lead conversion when she has settled in.
She belongs to your practice
Madalyn is not an outside service ringing on your behalf. To the person who picks up, she is simply someone from your practice who took the time to call — and that is exactly what she is.
Not "calling on behalf of a booking service" — it is Madalyn from your practice, every time. Your name is the one the patient hears and remembers.
The two hundredth call of the day sounds exactly like the first: unhurried, friendly, genuinely interested. No fatigue, no short answers at 4pm on a Friday.
The patient who said "call me after the school holidays" gets called after the school holidays. Nothing slips, because nothing depends on someone remembering.
Your team stops feeling guilty about the list they never get to, and gets to greet a fuller waiting room instead. She takes work off them, not credit from them.
Pricing
One flat fee per attended appointment. That is the entire commercial arrangement — no base fee, no monthly commitment, no setup cost. Every invoice arrives attached to revenue you have already earned.
A full-time front-desk hire is $100k+ a year, plus super, leave, training and the day they hand in their notice. Madalyn makes more calls than they ever could, never resigns, and costs you nothing until a patient is sitting in your chair.
You pay
Only when they attend
and nothing else, ever
How it works with your patients
She introduces herself as calling from your practice and sounds like the person you would want answering your phone — because for that patient, she is.
If a patient would rather not be contacted, the call ends warmly and they are never dialled again — not by this campaign, not by a later one.
Enough to make the call and book the appointment. No clinical notes, no treatment history, no imaging.
Australian numbers, Australian hours, and an Australian business on the other end of your questions.
Questions
A patient Madalyn booked who physically attends. Cancellations, reschedules that never happen and no-shows are not billed. If someone rebooks and attends later, that is the one attendance you pay for.
Warm, unhurried and professional — the way a great receptionist sounds on a good day. She listens, answers the question actually being asked, and offers a time that suits the person rather than reading from a script.
She thanks them, takes them off the list, and ends the call. Nothing is gained by pushing, and your practice name is attached to every call she makes.
No. It starts with a list export and appointments coming back to you. We fit around how you already work.
Get early access
Tell us where to reach you and we’ll arrange a walkthrough with your own numbers — how many patients are ready to book, and what that is worth to you.